THE BEST TV SHOWS FOR ENTREPRENEURS
Watching TV has become a major pastime for the majority of people in western society but many business gurus say you must stop watching it and start using your time to better effect.
Now while I don’t disagree with the fact hat there’s too much TV with no educational value and a questionable sense of reality, especially when it comes under the category of “Reality TV”, and that news reporting can be very negative, especially in the US, there’s a lot to be learned from TV and how people watch and relate to it, so not watching is a mistake as an entrepreneur.
Personally I’ve never liked soap operas but when I was involved in an investment that required me to understand how story telling and compelling content captured the attention of an audience, learning the “hooks” behind a TV series was extremely beneficial and something I now use in copywriting and marketing campaign strategy almost every day.
The other thing with TV is it’s changing, which is why I fully appreciate why Amazon decided to sign up ex-Top Gear presenters Jeremy Clarkson, James May and Richard Hammond, paying a reported £160 million that Netflix say is “not worth the money”.
When you see how media is changing, you’ll see business opportunities like never before.
But in the short-term there are some TV shows that provide a great inspiration and education, so here are some I suggest you watch (even on YouTube if they’re not available in your country) because there are lessons to be learned form experts in their filed.
And by the way, I’ve avoided suggesting things like Shark Tank, The Apprentice and Dragon’s Den because there are better and less obvious choices out there, especially since these shows have shifted from being innovative, to bordering on unhelpful, and having dealt with some of the experts, candidates and businesses on the UK versions of these shows, I’m not sure they are filling you with the right information either.
So here goes…