Hello! This is Adrian Fleming and welcome to the first ¬series of what we call Marketing or Entrepreneurial Hot Seat. The first one is about Email Marketing. One of the things that I really love to do when I’m sitting down with people either at...
I work with entrepreneurial people and businesses to make them substantially more profitable whilst virtually eliminating risk using a principle I created called Lateral Monetization.
Lateral Monetization is defined as:
Converting and idea, product, service, problem or opportunity into something with monetary value by viewing the situation in a new and unusual way.