Adrian Fleming Blog | AdrianFleming.com
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ADRIAN FLEMING

I work with entrepreneurial people and businesses to make them substantially more profitable whilst virtually eliminating risk using a principle I created called Lateral Monetization.

Lateral Monetization is defined as:

Converting and idea, product, service, problem or opportunity into something with monetary value by viewing the situation in a new and unusual way.

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Many people talk about and teach marketing, business strategy and entrepreneurship but I’m never sure they have real life experience in any more than one or two markets at most and sometimes they are just taking what they’ve...

Success comes in many forms, whether it’s in business, sport or personal situations, it’s also very specific to each individual – what constitutes success for me is different to what it is for you. However, the mindset of a successful person is consistent and, most...

There’s more to it than Features and Benefits – there are two other elements I was watching the UK TV show Dragon’s Den the other day when one of the people pitching for investment says he’d like to go through the benefits of his product with...

The Role Of Social Media, social media is often seen as the latest thing and the best way to generate interest form potential customers, but when done incorrectly it’s damaging to you and your business and when only used as a way to promote, it...

The Dangers Of Discounting, most people use discounting as a way to sell, but it’s often a big mistake, so I want to share with you what the impact of discounting what you do is and also show when it’s the right ting to do....