Adrian Fleming Blog | AdrianFleming.com
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ADRIAN FLEMING

I work with entrepreneurial people and businesses to make them substantially more profitable whilst virtually eliminating risk using a principle I created called Lateral Monetization.

Lateral Monetization is defined as:

Converting and idea, product, service, problem or opportunity into something with monetary value by viewing the situation in a new and unusual way.

In this Interactive Print Show Episode 3, I shift slightly away from simply using print as an interactive “trigger” to examine the ways that technology used for interactive print or complementary technology is being used in other places and why, as we see this happen,...

On this Interactive Print Show Episode 2, it’s all about fitting interactive print in with the other marketing, advertising and PR that you do and why it doesn’t need to be complicated, time-consuming or even difficult to do, in fact it may be just the...

After 20+ years of working in marketing, both traditional and digital and over 3 years delivering interactive print using technologies like Augmented Reality, QR codes, Image Recognition, Digital Watermarks and even NFC, I am really excited about the fact that today I am launching the...

Work on your Elevator Pitch, there is nothing quite as powerful as the good old 30 second elevator pitch, so make sure you have one written that you can recite at any time and that it clearly states the key benefits your product or service...

How to Solve a Problem, one trick that could help resolve any problem you may be facing, large or small, is step back for a moment and look for similar challenges that other industries have faced because inspiration often comes form outside your normal places...

Be honest with yourself, if you disagree with a client or prospect that’s OK, just make sure if you do make a compromise it is one that will deliver positive long term benefits for you both and that you will not feel it stopping you...

Imagine Talking To A Friend, when writing on your blog or posting on social media, this includes audio and video, make sure your words and tone are the same as you would use when talking one-on-one with friend you were trying to help, that way...

Perfect Planning Prevents… Have a plan, write it down and do the best you can when it come to sticking to it. If people you work with will not set out and share their plan you should question them on this, because we all need to...