THE MARKETING CHECKLIST
It’s no secret that too many people and businesses spend too much money on promotional activities without seeing the benefit they expect.
Having worked on all forms of marketing, advertising and PR projects for more than 20 years, ranging from sponsorship of an F1 team, TV ads and national press advertising campaigns at one end of the cost scale all the way through to personalised direct mail campaigns, Facebook advertising and brochure production at the other, even though I say it myself, there are very few people with my level of practical, real world experience.
I’ve worked for Fortune 500 companies in the US and well known international brands through to entrepreneurs just starting out in business with little or no budget, I also apply these rules to my own businesses too, so totally understand how everybody can minimise mistakes and maximise results across all forms of marketing, advertising, PR or any other promotional activity.
Over the years, so I could virtually guarantee the maximum return on investment (ROI), I created and refined a simple checklist to follow that up until now was only used for my internal teams, but now I’m sharing this checklist with you, as I hate nothing more than seeing people unnecessarily wasting time, money and effort in their sales and marketing.
And before you ask, I’ve used these rules in business-to-business (B2B) and business-to-consumer (B2C) situations and I markets as diverse as industrial adhesives to luxury women’s fashion, mobile and tablet Apps to construction and many more too.