28 Nov The Wonder marketing principle
For the fourth episode I am going to talk all about some of the simple things you can do with Interactive Print to gain a significantly better understanding of an audience and that way you can eliminate wasteful spending and refocus your efforts on the areas that work, and we are not just talking about print here either.
I also talk about the principle of what I call “Wonder Marketing” and why, much as this may be working for some marketers, advertisers and PR professionals, the reasons it may not be delivering the results and return on investment it should be and what you can do to change this.
IN THIS EPISODE OF MARKETING PRINCIPLE
“What is “Wonder Marketing” and why is this so popular yet irrelevant to most businesses
What is split testing in an interactive print context
How and why you can now add the very effective tool of “split-testing” to your print material
How split tests can apply to print and also to the “backend” experience
Why quality over quantity is the goal
INTERACTIVE PRINT SHOW EPISODE 4 RESOURCES
- Wikipedia – Direct Response Marketing
- John Lewis TV Advertisement
- Advert interpretation by third parties (BBC)
- Adam & Eve/DDB
- Dan Sullivan
SUBSCRIBE TO THE INTERACTIVE PRINT SHOW PODCAST
Please do me a favour – Click here to review and rate the Interactive Print Show on iTunes (I really appreciate you doing this) and tell people you know who may be looking to get better results from their print marketing too, in person or via email and social media, as I really want to help as many people as I can.
And finally, I really want to hear from anybody and everybody on what you would like to discover when it comes to interactive print, so please feel free to let me have your feedback, ideas for future episodes and people you would love me to chat with on the show to just below – I promise to read every single one and respond where relevant too.
Thank you in advance.
Listen to the previous Episodes below:
- Episode 3 – Complementary technology and ideas
- Episode 2 – Making it easy
- Episode 1 – Welcome – Interactive Print Show