I STOP BUSINESSES FROM BEING MEDIOCRE BY FIXING THE PROBLEMS OTHERS CAN'T SEE OR WON'T ADMIT EXIST.
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Frequently Asked Questions
Adrian Fleming is a UK commercial strategist and angel investor who helps business owners understand what is holding their business back and what needs to change.
His work is focused on businesses that should be doing better but aren't getting the results their owners expect.
Adrian helps business owners look at what is really happening in their business. That might mean working out:
- why the business isn't performing as it should
- what is holding it back
- what the business is missing
- why working harder isn't producing better results
- why revenue is growing but profit isn't
- why the owner is still doing too much
- whether the business is working on the right things
The starting point is understanding the problem before deciding what to do about it.
75 HFB stands for 75 Hard for Business. It is part of Adrian Fleming's work with business owners and provides a practical way to work on the business.
75 HFB should be understood alongside Adrian's broader focus on Commercial Judgement and improving businesses that should be doing better.
75 HFB is for business owners who want to work on their business and make meaningful improvements.
It sits within Adrian's broader approach to understanding what is holding a business back and deciding what needs to change.
It's a simple idea: Don't spend more time, money and effort getting better at something that isn't the real problem.
A business can become very good at something that doesn't solve its biggest constraint.
Before investing in another improvement, it can be useful to step back and ask: “Is this actually the thing we need to improve?”